Weathering the COVID-19 Storm – 10 Point Plan
Posted on 14 April, 2020 at 11:01
The coronavirus outbreak is
first and foremost a human tragedy, affecting millions of people worldwide. It
is also having a growing impact on the global economy, of which the NPO sector
is a part of. This article is intended to provide NPOs leaderships and
management with a perspective on the evolving situation and how they may
respond if they are to come out the other side. The outbreak is moving quickly,
and affecting organisations in different ways and some of the perspectives in
this article may fall rapidly out of date or may be inapplicable in your case,
thus the following steps are by no means conclusive, just an alternative view. As KFM Consultants, we shall be regularly
updating you as the outbreak evolves, so we shall all be counted standing when
the dust settles.
1.
Refocus on the mission – In the midst
of chaos and activation of the survival mode, it is quite very easy to lose
focus of the original mission. However, this is the time to make the hard
decisions to advance long term mission of the organisation, even sometimes at
the short-term expense of some partners or grant makers. It may be tempting to
contribute to the cause through involving the organisation in the various
response projects, but is important to keep focus.
2.
Understand the type of your organisation –
NPOs come in various forms and all shapes. The leadership need to understand
the nature of their organisation, whether you are a responder (disaster relief
initiatives), a hibernator (those who wait until it’s calm and can effectively
implement their programmes, or maybe a hybrid organisation (able to adapt and
is flexible enough to change its programmes depending on circumstances).
3.
Conserve Cash – Liquidity
management avenues need to be pursued to ensure that organisation is in a
position to survive in the event the economy take a turn for the worst. Reduce
expenses, delay some payments, explore new fundraising opportunities, or
expedite efforts to obtain cash. At the centre of this all,
keep in touch with all your stakeholders, supply chain players and staff.
4.
Shorten Time Horizons – Tough times
call for tough measures. The trick to survive in most of these difficult times
is to stay together and work as a united front. The Executive Director and
Board Chair have to speak daily on matters obtaining, boards to meet at least
monthly and maybe set up a committee that is always on the ground to deal with
Covid19 related issues.
5.
Get Help – This is not business as usual.
Leadership may consider getting outside help and advice from people with the
relevant experience in disaster management. The organisational board,
especially for bigger organisations, may even consider appointing an interim
Chief Restructuring Officer who may come in to support or temporarily replace
the overwhelmed leader.
6.
Leverage on Technology – The call being
made is for social distancing, not necessarily halting all operations. The
organisation may be facing fixed expenses like rentals, salaries or regulatory
submissions like NSSA or ZIMRA, and that means skeletal staff may be still be
required to work from wherever they are. That calls for use of technology to
advance the mission. Meetings can be conducted online using Skype or Zoom or
Slack. CCTV live feeds may be used to monitor operations in sensitive cases and
so much more applications may be utilized.
7.
Protect your Staff – Your staff may
be the most important asset of the organisation during these trying times. The
ability of the organisation to endure the crisis is heavily hinged on the
ability of the teams to adapt to change and their commitment to work as
fortified unit with a clear goal. It is thus the responsibility of the
leadership to ensure that they protect their staff from not only infections of
the dangerous Covid19, but also from effects of the pandemic, which may include
shortage of food stocks, inadequacy of finances to cover medical bills etc. The
organisation may not be mandated to do so, but the staff will really appreciate
the gesture.
8. Plan for the Future – Scenario planning becomes very critical during these Covid19 times. There is no cure yet for the pandemic and the extend to which operations may be devastated is still very difficult to ascertain, especially in this part of the world where the correct data on the infections is not even available. Board and management need not focus on weathering the crisis alone, ignoring what will happen afterward also.
9.
Explore Strategic Restructuring – The
operations terrain is most likely going to be very different post Covid19.
Leadership may take this opportunity to explore possible mergers with
like-minded organisations, form collaborations with others driving in the same
direction as you, consider some divestments which may be bleeding the
organisation or even do thoughtful dissolutions of some projects.
Restructuring, if done carefully and properly, may position the organisation to
more opportunities to serve their beneficiaries and even more funding avenues.
10. Communicate
– This is perhaps one of the most essential steps, despite it being the
last on this article. To quote from the Bill & Melinda Gates Foundation,
“when there is no vaccine, communication is the vaccineâ€. We are live in a
crowded information space, which is largely loud and dysfunctional and
misinformation spreads very fast. Established
NPOs, since they already have the trust of their online following, may help
with sharing and retweeting messages from local government and other credible
sources, posting links to local health facilities and information centres on
their homepages, or even sending emails to clients, volunteers, and supports
with updates. Organisations are also encouraged to slow down or even halt
non-essential external messages for now to create space (akin to pulling over
to get out of the way of an ambulance).
This is perhaps our turn, as a generation, to make answer for the question we have long had for our older generations; What did you do during the war? The future generations will ask us, what did we do during the Covid19 pandemic. Let’s make the answers!